What do Fruit, Journalism and Business Have in Common?
In the world of fresh produce, many businesses are family-run or evolved through generations of hands-on learning. But as the industry faces global challenges, shifting consumer demands, and increasing complexity, is real change possible without formal training?
Join the E-Lab as we host renowned fresh produce journalist Chris White, Managing Director of Fruitnet Media International, to reflect on managing a global media business for over 30 years—without any formal business education. Chris shares how instinct, storytelling, and experience have shaped his journey, and what he might have done differently with a structured business foundation.
Chris will be joined in conversation with him two EMBA graduates and together, they’ll explore how the EMBA programme has impacted their strategic thinking, leadership, and ability to scale and innovate in a sector that rarely pauses to reflect.
Expect insights, stories, and practical takeaways about bridging the gap between traditional know-how and modern business acumen.
Speaker Bios
Chris White is managing director of Fruitnet Media International GmbH, which supplies news, information, networking, and more to fresh produce businesses worldwide. Chris is an honours graduate in Modern Languages and has no formal business qualifications.
Following a career in consulting, Ben OIins is now CEO of PrepWorld, the UK’s leading supplier of fresh prepared fruit. Ben has an Executive MBA from the Judge Business School (2022 - 2024).
Jai Thakrar is managing director of Jalaram Fruit, a leading supplier of tropical fruit from central America to the UK. Jai has an Executive MBA from the Judge Business School.
WHEN: Thursday, 13 November 2025
5.30 PM – 6.30 PM: Fireside discussion in Keynes Lecture Theatre
6.30 PM – 7.00 PM: Drinks reception and networking in King’s Bar
WHERE: King’s College, Cambridge
TICKETS: Registration information will be available in October