"Mindsets" is a blog series featuring short posts that showcase interesting people, research, and innovation associated with the E-lab.

The name "Mindsets" reflects a key concept: entrepreneurship should be understood not just as a specific activity, but as a mindset. These mindsets shape how we perceive the world and approach challenges.

“Mindsets” aim to capture the energy and depth of the thrilling environment that E-lab is creating—one that brings together individuals from various fields and fosters collaboration between academia and industry.

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The Rise of the Woke Consumer: Introducing KUWISWE

MPhil student Shufaa Hame’s start-up, ‘Kuwiswe’, aims to bring ethically created African-made products to global customers and to tackle the exploitation of the continent as only a source of raw materials. Kuwiswe acts as an online platform that connects African-owned businesses with a global market and, also, as a call to rethink people’s mindsets when it comes to the purchases they make. Its goal is two-fold: to celebrate the quality and artistic value of Tanzania and the continent, and to actively foster conscious consumers. Read more about Shufaa’s inspiration for her social venture Kuwiswe here.

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Revolutionising Impact: How Social Enterprises Redefine Profit and Purpose

In 2024, the E-Lab ran the second edition of our Entrepreneurship Essay Competition. The purpose of the competition is to encourage UK-based school students to pursue entrepreneurial aspirations and understand better how to launch an enterprise. The students choose between three essay questions which reflects the importance of entrepreneurism and the challenges that businesses face. This week, we share the essay of runner up, Keon Robert from Queen Elizabeth's School, Barnet, who explains how Grameen Bank in Bangladesh embodies the essence of sustainable and successful social enterprise.

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Measuring Social Impact: Noise Solution’s Unique Approach to Transformative Change

Social enterprises face unique challenges when it comes to measuring impact. Distinct from traditional business models, these organisations are driven by the aim to create meaningful and sustainable difference in the lives of their beneficiaries. These kinds of impact can be far more intangible than that which constitutes usual business metrics. As a consequence, innovative approaches to measure and understand impact are often required. Noise Solution, a music mentoring programme for at-risk youth, provides just such an example of this. Simon Glenister, the founder of Noise Solution and panellist from the our Catalysts for Change event, shares his insights of their approach.

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How can I submit a piece?

Submissions for the "Mindsets" blog series can be made as follows:

  • Send short posts (approximately 800 words) to seh220@cam.ac.uk

  • Content should relate to entrepreneurship and the entrepreneurial mindset, though the brief is flexible. The organizers especially welcome critical perspectives that raise questions and prompt responses, as well as thought-provoking reflections and innovative ideas.

  • When submitting, please specify a category that best fits your piece:

    1. Entrepreneurship advice,

    2. Reflections on E-lab events and activities,

    3. Opinion pieces on entrepreneurship and its societal impact,

    4. Research by E-lab community members.

Looking forward to reading your piece,

Sophie